Swiss German, for Schwyz. A bespoke typeface — sirenik — and a canvas breathing behind the text.
Built in Swiss German, for Schwyz. Not translated into it, written in it, because a visitor from there can tell the difference in about a sentence.
A bespoke typeface, sirenik, and a canvas breathing behind the text — slow enough that most people notice it only when they stop reading.
Working in a language the studio does not speak natively changes the process: the copy is checked by someone local before anything is set, and the design has to survive words longer than the ones it was drawn for.